Wednesday, February 19, 2020

Episode 3: Postum Does Not Equal Coffee

I'd like to give a shout-out to all my lovely Instagram followers who told me how they feel about coffee:

I wish I could have included all of your comments in the podcast! Thank you so much for chiming in your thoughts on coffee! 💓

Coffee rationing began in November 1942.
It was added to Ration Book One along with sugar.
Stamp 27 was the first stamp chosen to use for coffee
because of how easy it was to tear out of the book.
(See the blue arrow indicating Stamp 27)

Stamps from Ration Book 4
Coffee was not rationed when Ration Book 4 was
issued, however these books were printed before
coffee rationing had ended, so they used the coffee
stamps for other things

Here are some pictures of my 1930s-era Postum tin. It held 4 oz. and made 50 cups of Postum!


Check out these Postum recipes!

"Do With Less So They'll Have Enough"
wikimedia commons 

Office for Emergency Management. War Production Board.
wikimedia commons

The following two pictures illustrate that having an ample coffee supply was vital for the function and comfort of the military forces. It was quite different for folks at home though.

American Red Cross Service Club, Norwich- Life
at the Club at the Bishop's Palace, Norfolk, England, UK, 1943
American service personnel queue along the counter of the buffet which lines the walls of the cafeteria at the American Red Cross Service Club. According to the original caption, hot food, sandwiches, tea, coffee and coca-cola is always available, day and night, and Bishop Herbert calls into the cafeteria every day for his morning coffee.
wikimedia commons

June? 1943
A Red Cross Clubmobile serving doughnuts and coffee to the crew
of a bomber just returned to the airport from a dangerous mission
wikimedia commons

Life Magazine
30 November 1942

Life Magazine
30 November 1942

Coffee Jar
Approx. 1930s-40s

Coffee piles up in Brazil due to lack of cargo ships
to take it to the United States.
Life Magazine, 30 Nov 1942

Inside flap of the dust jacket:

Table of Contents:

 Here are a couple of examples for the "thrifty changes" theory, starting with Liver. Because we all need more than one way to cook liver...

The second example is for Baking Powder Biscuits! This one is a lot of fun for trying all the different thrifty changes.

Here are the Featured Recipes:

Victory Apple Pie! The strangest thing about this recipe is the preparation. I thought it was strange coating the apples with salt instead of sugar to bring out the apple juices. And then, it was strange that pouring the honey all over the top. This actually makes it far less messy than it would be otherwise if you coated the apples in the honey. So, clever you, Ms. Winn-Smith!

Breakfast Beverage: Toasted Molasses & Wheat Bran

Here I drink the Breakfast Beverage with milk and sugar.


Here are pictures of Maryann Ferrara submitted by her granddaughter, Rachael McCullough from this episode's story/recipe highlight:

Rachael says:

This recipe is from my Mom-Mom, from her time in an orphanage in Philly during the later part of the depression and early WWII. As a teen around the time of WWII, she worked at a job rolling cigars.

This was passed down by word of mouth. My mom mom started it when she was about 12, she then passed it to my mother at the same age, and when I was 12 my mother passed it to me!

Potato Pancakes

Take left over mashed potatoes (preferably cold/refrigerated) and with your hands scoop them up and make a small pancake that is about the size of a cookie, heat butter in a pan, I usually use medium heat, place the pancake in the pan and season with salt and pepper, cook in the butter until both sides have a golden crust. If the middle is still cold place back into the pan with the butter until it is hot. Serve with breakfast meat or eggs.

Thank you so much, Rachael, for sharing such a special recipe!


Life Magazine. Feb 8, 1943, pg. 35-38

Coffee Rationing

U.S. Coffee Rationing in WWII

Development of Sonar during WWII 
(History of Underwater Acoustics)

The Mixing Bowl. Dorothy Robertson. Richmond Times Dispatch. 15 April 1943.

Hoarding, Shipping Losses Bring U.S. Coffee Rationing. The Central News. 5 November 1942.

Coffee Rationing to Begin Nov 28; Use Sugar Stamps. Pasadena Star News. 26 Oct 1942.

Albers Super Markets. The Press Gazette. 18 May 1943.

Alabama Coffee Stretcher. The Muscle Shoals Advertiser. 29 Jan 1943.

Postum. Honolulu Star Bulletin. 6 May 1943.

Thrifty Cooking for Wartime. Winn-Smith, Alice B. Macmillan Company, New York. 1942.

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